§ Services / What we build
Everything a practice needs to get booked — built as one system.
Four parts, engineered to feed each other: a brand worthy of your clinical work, a custom conversion site, a 24/7 AI Concierge, and a channel engine tuned to what your category can legally run. One system — launched in weeks, run as one machine.
§01 — The four parts
Everything the build includes, in depth.
01
Brand identity
In aesthetics the brand is the credibility — a patient decides whether to trust a stranger with their face by how your homepage looks. So we build a real identity system: logo, palette, type, voice, and imagery, designed for your positioning and price point — not a theme sold to 400 other clinics. Twenty years of Chicago design judgment, pointed at your practice.
02
Custom website
A bespoke conversion site — not a template with your logo dropped in — engineered around the patient you actually want. Component-based design, Core-Web-Vitals-fast, mobile-first, with a service-page system, HIPAA-aware intake, and booking wired into the platform you already run. Built to convert the click, and yours from day one: site, domain, content.
03
AI Concierge
A custom AI Concierge that works your front desk 24/7 — a treatment-finder quiz, a consult-and-booking assistant, and an automated review and reactivation engine, tuned to your services and pricing. Speed wins the patient: 81% book with whoever answers first, so it qualifies and books at 2 a.m. on a Sunday, chases the review after the visit, and reactivates the patient who hasn’t rebooked in 90 days.
04
Channel engine
The demand engine that keeps it fed — ads & tracking plus a local-SEO foundation, engineered per vertical. PHI-safe analytics, consent-mode pixels, and server-side tagging on the paid side; Google Business Profile, schema, citations, and content on the organic side. Paid and SEO at full strength where your category allows it; un-bannable education and authority where it doesn’t. Never a channel your category can’t legally run.
§02 — Same rails, different engine
Same rails. Different channel engine.
The rails never change — brand, site, and Concierge ship on every build. What changes is the demand engine, engineered to what each category can legally run. Med-spas get the full stack: paid social, paid search, local SEO, and email at full strength. GLP-1 and weight-loss get compliant, restricted paid plus local SEO and a retention engine — kept un-bannable while the lead-gen shops get their accounts killed. Hormone, longevity, and psychiatry — where the ad platforms lock the category out — get the education and authority engine their research-heavy patients actually convert on.
A1Chicago med-spasFull paid + SEO stack
A3GLP-1 & medical weight-lossCompliant paid · Local SEO · Retention
A4Hormone, TRT & longevityEducation & authority engine
A5Cash-pay psychiatryQuiet SEO · Referral enablement
Same price logic, different machinery — we never promise a channel your category can’t legally run. The constraint is the strategy.
§03 — The pipeline
One machine, end to end.
Awareness → click → consult → booking → rebooking
01Awareness
02Click
03Consult
04Booking
05Rebooking
Built once, then run and improved every month. One team, one strategy, one number that matters — booked consults per dollar.
Ready to book more patients than the practice next door?
Book a call and we'll show you the machine — a free funnel audit and a live Concierge demo on your own practice.