§00 — Verge / A patient-acquisition studio
Booked,not just built.
The Chicago studio that builds med-spas and cash-pay wellness practices a complete patient-acquisition system — brand, custom site, AI Concierge, and the demand engine to fill it. Launched in weeks. Run as one machine.
One team. One number that matters.Booked consults per dollar
§01 — The system
Not a website.
A patient-acquisition system.
A beautiful site nobody can find is a bill. A flood of traffic to a site that doesn’t convert is waste. Verge owns the whole path — awareness → click → consult → booking → rebooking — as one machine. One team, one strategy, and one number that matters: booked consults per dollar. No finger-pointing between your web guy, your ads guy, and your SEO guy.
The machine, end to end
01Awareness
02Click
03Consult
04Booking
05Rebooking
Built once. Then run and improved every month.
§02 — What we build
Four parts, engineered to feed each other.
01
Brand
A brand worthy of your clinical work. In aesthetics the brand is the credibility — patients judge your hands by how your homepage looks.
02
Custom site
Designed for your positioning and price point — not a template sold to 400 other clinics. Built to convert the patient you actually want.
03
AI Concierge
A 24/7 front desk that qualifies and books — answering the midnight inquiry your voicemail never will.
04
Channel engine
Paid and SEO where your category allows it; un-bannable education and authority where it doesn’t. Never a channel your category can’t legally run.
§03 — The Concierge
An AI Concierge that works your front desk 24/7.
81%of patients book with whoever answers first. The Concierge answers, qualifies, and books at 2 a.m. on a Sunday.
It captures the midnight inquiry, chases the review after the visit, and reactivates the patient who hasn’t rebooked in 90 days.
Find
A treatment-finder quiz that routes each patient to the right service.
Book
24/7 consult-and-booking — no lead left waiting for morning.
Retain
Automated review capture and 90-day reactivation, running quietly.
§04 — The terms
Four promises, in the contract. Not the copy.
i.Flat fee.
ii.You own everything — site, domain, ad accounts.
iii.No auto-renew.
iv.A monthly report you can read in 90 seconds.
§05 — The studioWe’ve been designing in Chicago for twenty years. Now we build the machine that fills your calendar.
AI is the engine, not the promise. The promise is twenty years of design judgment pointed at your practice — a system launched in weeks, at a fixed price, and a person you can actually meet.
We build it. You book patients. And we’ll be right here in Chicago when you want to talk about it.
§06 — Who it’s for
Same rails. Different channel engine.
A1Chicago med-spasFull stack · Anchor
A3GLP-1 & medical weight-lossCompliant paid + local SEO
A4Hormone, TRT & longevityEducation & authority engine
A5Cash-pay psychiatryQuiet SEO · Referral enablement
We never promise a channel your category can’t legally run — the constraint is the strategy.
§07 — Begin
The med-spa next door is out-marketing you. Fix that.
A free audit of your current funnel, and a live Concierge demo on your own practice — before you commit to anything.